Shane Hurlbut, ASC workshop tour review: Mesa, AZ September 16, 2014

Posted on Oct 7, 2014 in Member News

Shane Hurlbut, ASC workshop tour review: Mesa, AZ September 16, 2014

http://www.hurlbutvisuals.com/blog/2014/09/illumination-experience-tour/

http://illumination.mzed.com/reserve-now

I have been following Shane’s blog for a few years now and saw that he was conducting a seminar series “the illumination experience tour” and it was coming through Phoenix AZ. I thought about it for a while, as it’s $300+ for a one day seminar. Would it be worth it? I didn’t know, but I went to his blog again and looked at all the information he puts out for free to the filmmaking community and I thought if nothing else I would get to meet him and see what he’s about. Still $300 is $300 and I thought about it some more; one night I just decided to do it, about a week before the tour came to Phoenix I signed up.

Up at 05:30 for a 08:30 call down in Mesa, AZ; I hate being late and had some issues with crew recently about this, it wasn’t going to be me. I got to the Hilton, early, and saw the crew setting up, this was quite an extensive show. The “set” looked like a feature film was camping out in the conference room, and the place was filled with some incredible gear. The “show” is driving a 26” truck full of the latest gear around the country just for this workshop, so far things were looking good for the day.

Shane Hurlbut, ASC, does not disappoint! He is a high-energy wild-man on set, and it was an action packed day that I would have been very disappointed to miss; $300+, worth every penny. The gear he brought was top notch, and everyone got to handle all of it, this was definitely a “hands-on” seminar. A Canon C500 and Canon’s cinema zooms and primes. The Blackmagic Cinema camera with Canon’s cinema zoom as well, and one DSLR that everyone has knocking around. Seeing each of the cameras projected on the “big screen” and how they compare was very valuable for me, very interesting to have different cameras shooting the exact same scene to see how they differ.

A Fischer dolly, a smaller dolly, track and plenty of sticks for the “sets” he created in the hall. The Fischer brought back memories, the first time I really hurt my back was humping one of those damned things up a narrow flights of stairs with a couple of other grips back in NYC, total nightmare, and then after a 12 hour day we had to drag it back down again. I hate the Fisher to this day, but it’s is an amazing piece of kit and he puts it to good use. You will have to attend to see how.

The lighting gear he brought was really outstanding, the newest plasma lights, bi-color LED panels, the newest Arri lights and even “crap” from Home Depot, that he used expertly to light a set three ways with Tungsten, LED, and Home Depot lighting that anyone can afford, quite a demo. 9 carts of grip equipment with everything we needed to light a set that was a recreation of one of Shane’s films, fun.

Shane was very open about his workflow, the gear he uses (get a light meter!), and his ideas about how cinematography enhances story telling. For me, this was the best part of the day as I think the “ideas” behind lighting, framing, camera movement, are the real foundation of filmmaking; the gear is very cool, but you really can just work with a DSLR and “crap” from Home Depot to pull off a great shot, and we saw how it was done, right next to $500k worth of equipment, quite a day.

Shane’s “roadies” were top notch, and after they wrapped out the seminar, they got into the truck and were driving straight through, 18 hours, to the next gig in Texas; part of me wanted to be on the truck to do the whole three month tour, but I’m back in the office, stealing a few minutes to write this before getting back to grading a film in Resolve.

Shane, the next time you swing through Phoenix, you owe me lunch.

Thanks’ for the memorable day!

Malcolm Matusky
MalcolmProductions.com

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Filmmaker Fusion – Marketing and Publicity

Posted on Sep 29, 2014 in Member News

Coming Wednesday, October 15th!  What is Filmmaker Fusion?  Filmmaker networking with a purpose!  Making professional contacts, referring and recommending fellow filmmakers, meeting new people and learning about a hot topic from a panel of industry professionals.  The third Wednesday of the month, most months.

FILMMAKER FUSION FINDS A NEW HOME!  Filmmaker Fusion will now be taking place at Scottsdale Community College.  We are very excited to be working with the school and their students.  The event is open to the public, as always.

October 15th, 2014 is the next in the monthly series called Filmmaker Fusion, hosted this month by IFP Phoenix Co-Program Director Aaron Kes.  October brings the topic “Marketing and Public Relations” and will feature local experts discussing how to best gain attention for your film. Come find out answers to important questions such as:

“What are some things I can do to draw attention to my film with no budget?”

“How can I take the design of my marketing materials to the next level?”

“What are some mistakes filmmakers keep making with presenting their film?”

Bring your questions and talk to our panelists!  AND…bring your business cards for networking with others in the local filmmaking industry and a door prize. Although you DO NOT need to be an IFP Member to attend any Filmmaker Fusion events, if you are an IFP Member, bring your IFP Membership card for a chance to win a special prize!

Confirmed October Panelists

Get more general details about what the Filmmaker Fusion monthly networking meeting is all about!

Event Details

When: Wednesday, October 15th, 2014

Time: 7pm – 9pm

Who: Directors, Writers, Producers, DP’s, Editors, Actors…  Anyone interested in filmmaking!

Cost: FREE event – Open to the Public

Where: Scottsdale Community College (Room SL-107)  Click here for the campus map.

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Filmmaker Fusion – September Cancelled

Posted on Sep 3, 2014 in Filmmaker Fusion, Member News

Due to unforeseen scheduling issues, Filmmaker Fusion will not be taking place in September.  We are as sad as you about it.  Fret not!  We will be back October 15th with a new venue and a new topic!

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Filmmaker Fusion – The Producers

Posted on Aug 5, 2014 in Filmmaker Fusion, Member News

Coming Wednesday, August 20th!  What is Filmmaker Fusion?  Filmmaker networking with a purpose!  Making professional contacts, referring and recommending fellow filmmakers, meeting new people and learning about a hot topic from a panel of industry professionals.  The third Wednesday of the month, most months.

August 20th, 2014 is the next in the monthly series called Filmmaker Fusion, hosted this month by IFP Phoenix Co-Program Director Aaron Kes.  August brings the topic “The Producers” and will feature a panel of local producers discussing how to successfully put together a project. Come find out answers to important questions such as:

“How do you maximize your low/no budget?”

“What are some mistakes indie filmmakers make during pre-production?”

“How do you find the perfect crew?”

Bring your questions and talk to our panelists!  AND…bring your business cards for networking with others in the local filmmaking industry and a door prize. Although you DO NOT need to be an IFP Member to attend any Filmmaker Fusion events, if you are an IFP Member, bring your IFP Membership card for a chance to win a special prize!

Confirmed August Panelists

Get more general details about what the Filmmaker Fusion monthly networking meeting is all about!

Event Details

When: Wednesday, August 20th, 2014

Time: 7pm – 9pm

Who: Directors, Writers, Producers, DP’s, Editors, Actors…  Anyone interested in filmmaking!

Cost: FREE event – Open to the Public

Where: University of Advancing Technology, Room 136 (enter back of building by security) (2625 W Baseline Road, Tempe AZ 85283)

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Broken Leg Coming To You August 1st

Posted on Jul 28, 2014 in Member News, News

The Broken Leg team is comprised of Arizona filmmakers who raised $24,000 on Kickstarter to make their first feature film. Broken Leg is a comedy about Karla, a college girl who learns to grow up by taking care of her brother-in-law Theo who has a broken leg. Following sold out screenings at Phoenix Film Festival and FilmBar, Broken Leg will be released on Vimeo On Demand, DVD, and Blu-ray August 1st.

“A goal of Broken Leg has always been to showcase some of the wonderful talent Arizona has to offer. Phoenix culture is on the up-and-up and we’re a part of that,” said Kieran Thompson, the director of Broken Leg and member of IFP Phoenix. “To screen the film to sold out crowds has been exhilarating and I cannot wait to share Broken Leg with a wider audience once the film’s released.”

In addition to DVD and Blu-ray, Broken Leg will be released through Vimeo On Demand. Vimeo is an online video service much like YouTube. In 2013 Vimeo created an On Demand platform to empower filmmakers to sell their films directly to their audience. Vimeo’s library contains selections from top festivals including Sundance, SXSW and Tribeca.

“We’ve used Vimeo since the inception of Broken Leg for everything, from watching auditions, to rough cuts, to sharing all the fun extras that will go along with the movie,” said Case Barden, the producer of the film. “Vimeo’s at the forefront of digital distribution for indie films like ours. They get it, as I like to say.” 

Pre-orders are available now on BROKEN LEG’s website http://brokenlegmovie.com with a release date of August 1st.

Viewers can rent Broken Leg for 48 hours or download a DRM-free copy, all in high definition. Viewing is not limited to computers, the free Vimeo app allows viewers to watch on iPhone, iPad, Android and Windows Phone, or stream to their television with devices like Apple TV, Roku, Xbox, Google TV and more. Many televisions now come with Vimeo built in.Broken Leg

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Crowdfunding in Action – Update #3!

Posted on Jul 16, 2014 in Member News, News

Crowdfunding Update #3

The IFP checked in with Bill and Kristin of Resonant Films once again to see where the team stood now that they are several weeks into their pre-campaign planning stage to support their first feature film, Brazilian Wood.

Bill and Kristin are feeling more confident after spending some time defining their goals and putting together details for the campaign. Their biggest challenges right now are no longer strategic, but merely the nitty-gritty details – that’s progress!

They will be pushing the campaign launch date out about 7-10 days as they weren’t able to set everything up for the July 15th date they originally targeted. They are busy getting their film company, Resonant Films, established as an LLC and are having to work through the waiting period for registration. They can’t set up their bank account without the LLC and the bank account is needed to kick off the campaign, thus the slight delay.

The major challenge has been developing a solid, catchy promotional message – really nailing their logline and synopsis so they are real attention-grabbers. Kristin believes this is something they will be tweaking right up to the launch date to get them just right. The weekend of July 12-13 will be spent shooting their promo video along with some videos they intend to post during the campaign.

The team’s social media campaign was launched and immediately received  some very nice support for the Resonant Films Facebook page. They estimate that to reach their fundraising goal of $6,000 they need to connect with 300-400 people. They were thrilled to reach over 300 “likes” on our Facebook page in a little over a day and view that as a sign that they have already nice base of support for the project from which to build.  They will also be posting to Twitter, Instagram and YouTube throughout the campaign and beyond.

Brazilian Wood

Bill and Kristin believe the biggest challenge during the campaign will be time. They both run businesses which are very busy in the summer so they are actively seeking help in maintaining the momentum of the campaign. They are reaching out to the cast and crew and recruiting folks outside of the film project for assistance. They have an individual who will help them manage the social media portion and a social events coordinator to help them set up some live events to garner support. Their goal is to grab people’s attention and keep them engaged for the long haul as another means of creating a larger and 

consistent fan base. A solid base of supportive fans is a long term asset that will help benefit this first feature film, Brazilian Wood, as well as the films they produce in the future.

Bill and Kristen have selected Seed and Spark (www.seedandspark.com) to host their campaign platform. This platform requires more upfront planning but they feel that the benefits justify the extra work. And bottom line, the activities they require need to be done anyway.

 Seed and Spark is a curated platform so they have to submit their materials for review before they can launch the campaign. As this is their first campaign, they appreciate all the feedback Seed and Spark can provide to help them be successful.

Finally, on a scale of 1 to 5, Bill and Kristin have moved their confidence level from a 3 up to a 4 and are feeling much better about their progress and chances for success!

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