From Napkin to Action: The World and Work of Advertising
2/16/2012 – The IFP Phoenix Screenwriters Group meeting this month features Creative Director of Reister, Troy Pottgen to cover all things in the advertising industry. The Screenwriters Group meetings are always open to the public, and are free.
Riester, an award-winning, full-service advertising agency based in Phoenix, earned it’s creative stripes years ago with TV commercials it produced on behalf of Arizona’s anti-tobacco efforts. Today, their most recent anti-tobacco creative encompasses everything from TV, radio, outdoor, interactive and social media. Troy Pottgen, Group Creative Director at RIESTER, will share the work involved in advertising campaigns–from a thought scribbled on a napkin to a fully-realized campaign–and explain the role you as a writer, director, DP, producer or anyone in between can play in the process.
About Troy Pottgen
Troy Pottgen is a pretty good husband, dad and advertising copywriter. People trust him. Kids relate to him. He claims—quite erroneously, as his wife’s meticulous documentation proved in 2011—to watch 100 movies and read 100 books a year. If you ever approach him and say, “I like monkeys,” he’ll buy you a coffee.
Troy joined the RIESTER Creative team in 2003. He spearheads the creation, development and implementation of ideas for clients such as: Casino Arizona, Talking Stick Resort, Arizona Bureau of Tobacco and Chronic Disease, Thunderbird School of International Management and the Arizona Milk Producers. In his first year at RIESTER, Troy was named Copywriter of the Year by the Phoenix Ad Club.
Prior to joining RIESTER, Troy worked for such internationally-known agencies as KesselsKramer in Amsterdam and Crispin Porter + Bogusky in Los Angeles. Troy’s first writing gigs were as a journalist, movie critic and improv sketch writer. In his spare time, Troy serves on the Camp To Belong board and occasionally writes fluff pieces for NPR.
Troy earned his BS in Business Administration at the University of Illinois. He later graduated from the Copywriting Program at Miami Ad School, where he won the school’s Outstanding Portfolio award. Troy found writing this in third-person very therapeutic but would not elaborate when asked why. He is amazed you are still reading and thanks you for caring enough to stay to the end.